If you operate a B2B website in the jewelry industry, you need password protection on your website. Please take a moment to review the chart below to determine what type of password protection you need.

Classification	Description	Appropriate Password Protection	Example
Consumer Information	This is content actually targeted to consumers.	None	Consumer information about how to buy jewelry
Non-sensitive Trade Information	This is information targeted to the trade, but would not hurt if a consumer accesses it.	Password protection optional	News articles about the jewelry industry, appearing in industry trade magazines
Sensitive Trade Information	This is information that should not be publicly accessible on the Internet, but which would be appropriate for anyone in the Trade to see.	Industry-level password protection	Details of average markup policies for a certain brand of watch
Private List Information.	This is information that would only be appropriate to be seen by a private list, such as a company’s existing retail jeweler accounts, or an association’s members. The list would be defined by the website owner.	Private list password protection	A quantity discount promotional offer from a manufacturer to existing retail jeweler accounts
Custom Account Information	This is very private information designed to be accessed only by one company. It accesses a specific company’s private information.	Password protection for information accessible to a unique ID	Specific account information for a retail jeweler, perhaps including e-commerce information.

• Password protected websites are popular in today's world. But as a website owner, do you want to go through the hassle of maintaining a password protection system of your own? Think of the upkeep required: checking credentials on applicants, issuing IDs and passwords, reminding people of their passwords, monitoring access and keeping up-to-date on the latest technology. Do you want to try and issue everyone in the jewelry industry access to your trade section of your website? It is not an easy task.
• Now, look at it from the perspective of the website user, often retail jewelers. It is difficult to remember a few passwords, let alone a different password for every website in the jewelry industry. And, to go through an arduous application process for every website you want to access can be daunting.

• TradeLock password protection is the obvious solution for your jewelry industry website. TradeLock already has an active database of over 130,000 jewelry-industry businesses worldwide. These businesses are all verified members of the trade. The work of verifying credentials and distributing IDs and passwords has already been done for you. All you have to do is subscribe to the Industry-Level TradeLock service.
• If you would like more constrained protection of your website, say to your specific list of customers, than Private-List TradeLock is for you. Using your customer list, we provide access to trade areas of your website. Only members on your customer list will gain access and you control that list. Most of the time your customers already have a TradeLock ID and password, so it is just a matter of setting up your Private-List and subscribing to the Private-List TradeLock service.